2025 Winterization: Modern Strategies for Marina Operators

Winterization has always been essential for protecting boats and marina infrastructure, but today’s operators have new opportunities to make the process more efficient, sustainable, and customer-friendly. By leveraging technology, eco-friendly practices, and creative programming, marinas can safeguard assets while strengthening long-term customer relationships.

The Future of Marinas: Turning Docks Into Destinations

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What was once a business built on slips and fuel is now a hospitality-driven, tech-enabled experience industry. In our recent Navigating the Future of Marinas webinar, VP of Sales and Service, Brent Wiersen of Storable Marine spoke to special guest Tara Dwyer, VP of Portfolio Operations at Blue Harbor Management, about how marinas can adapt to thrive in the modern marina landscape.

The Summer Slow Down Survival Kit: Fall Booking Boosters for Marina Operators

Summer may be winding down, but that doesn’t mean your docks have to go quiet. While many operators see reservations taper off after Labor Day, autumn is actually one of the most stunning times to be on the water—and a major opportunity to extend your high revenue season.
With crisp air, fewer crowds, and a backdrop of golden foliage, marinas should aim to transform into cozy, fall destinations. Bring out the pumpkin spice margaritas! Here’s your Summer Slow Down Survival Kit, packed with ideas to keep guests coming back long after the summer rush.

Why Consumer Behavior Matters for Marinas

Today’s boaters aren’t just looking for a place to dock—they’re looking for experiences, convenience, and a seamless connection to the water. In our recent Marine Hospitality Consumer Insights Report 2025, we surveyed over 1,000 outdoor enthusiasts, and the results point to five major shifts in customer expectations.

6 Steps to Turn Your Marina’s Website into a Booking Powerhouse

Your website isn’t just a digital advertisement — it’s your storefront, and your marina’s hardest-working salesperson all wrapped into one. With 60% of U.S. adults now booking marina services online (and even higher among Gen Z and Millennials), a slow or clunky site will cost you bookings.

Labor Day Is Coming: Make Your Marina Stand Out

Labor Day Weekend (LDW) isn’t just another date on the calendar for boaters and marina operators — it’s one of the last weekends of summer. It’s when lake go-ers and sand-bar floaters throw their last big hoorah. Soon, people will begin to winterize their boats and marina operations will slow. But first, families, friends, and adventure-seekers will be out in full force, looking for the perfect send-off to summer.

Mid-Year Pulse Check: What Marina Operators Are Saying in 2025

In our recent Marina Momentum webinar, we asked marina and rental operators across the country to weigh in on their biggest challenges, customer expectations, and investment priorities for the 2025 season. The results? Boaters want convenience more than ever, occupancy confidence is mixed, and operators are leaning into digital tools and automation to stay ahead. Dive into the full mid-year pulse check to see where the industry stands—and what you can do to finish the year strong.

AI Making Waves in the Marine Industry

The marine industry is entering an exciting new chapter with AI helping marina operators embrace modern tools and technologies like never before. The truth is, AI can feel intimidating but it’s actually here to make operators’ lives a whole lot easier.

Ditch the Headaches: Make ACH Payments Work for Your Marina

If you’ve ever had to manually set up ACH payments for one of your boaters—you know the drill… Get their routing and banking info – punch it in – wait for microdeposits – follow up when they don’t respond – cross your fingers nothing gets mistyped. It’s certainly not the pleasant first-time interaction you want […]